Opening Las Palmas Culture   18 April 2007 Rotterdam

Queen Beatrix officially opens the Las Palmas center of Culture, Image and Sound in Rotterdam by playing  a a video made by Geert Mul.

The Dutch Photo Museum situated in Las Palmas, formerly known as head-office for the Holland-America Line, measures 2.000 square meters. This means that the museum now has more than two times as much exhibition space, their own public facilities and the most modern photo repository of the Netherlands including a 4 millions negatives, slide, prints and digital photo collection. Furthermore there is plenty of space for educational activities, library and a knowledge centre.

www.nederlandsfotomuseum.nl/in dex.php?lang=en

BenthemCrouwel architects have renovated the building with preservation of the original appearance. The facade has gotten a new white look. The floors consist of endlessly looking spaces, interrupted by octagonal pillars. With the positioning of a number of entresols the floor surface of the building has increased with 450 square meters. The transitions between the different spaces have been made as fluidly as possible. In addition, the facilities of the three nearby cultural institutions in Las Palmas can easily be connected.

www.laspalmascultuur.nl


The Dutch Photo Museum got a new corporate identity. Ping Pong Design, a company from Rotterdam, developed the new look. They made a powerful logo along with typography adding a filter over the dynamics and shimmering of the photos. The interior design is done by WAACS, also a design company from Rotterdam. Together with Ping Pong Design WAACS will be designing the first expositions: Dutch Eyes, a new history of Dutch photography and Panorama Las Palmas.

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